Pricing and offers
Find patterns in demand and sales. Build tools to support pricing changes, better packages and more relevant offers.
Services / Data, AI and revenue
Use your data to
make better decisions.
We bring your data together and build AI tools to help your team improve pricing, sales and day-to-day decisions.
No WitFlow OS subscription needed.
More useful data.
Less guesswork.
Where we help
More revenue.
Less wasted work.
Customer growth and retention
Understand customer behaviour and who may be ready to buy or likely to leave. Turn that learning into more useful marketing and sales activity.
Data your team can use
Bring historical data from different systems into a reliable place. Give people clearer reports, dashboards and answers to business questions.
Less manual work
Build tools and connections between systems so your team spends less time gathering information and repeating tasks.
From question to working solution
We work out what matters.
Then we build it.
Free discovery
We talk through the problem, your goals and the data you have. Together we decide whether a deeper assessment makes sense.
Assessment and plan
We examine the data and systems, identify opportunities and set out the work. This is usually paid. The fee may be credited against the project cost if you proceed.
Build and put it to work
We bring the data together, develop and test the models, and build the tools your team will use. We agree the measures of success as part of the project.
Support and improve
After launch, we can maintain the solution and improve it as your business and data change.
Relevant experience
Problems we know how to solve.
Experience from previous projects delivered by members of our team.
Aviation
More relevant offers
Customer and travel data brought together to recommend flights and extras to different groups of buyers, supporting more personalised campaigns.
Customer retention
Earlier signs of lost customers
Customer data analysed to find patterns in behaviour and spot who may need attention, helping teams act before losing a customer.
Sales reporting
Answers without another dashboard
A tool that lets business leaders ask questions about sales data in everyday language and see answers with charts and the query behind them.
Meet the leaders
Business experience.
Technical depth.
Carlos Justino
CEO & co-founder
Carlos leads the commercial work, connecting marketing and sales to what the business needs to achieve. He is the author of Give, Don’t Ask and has completed Google Cloud training in responsible AI.
View Carlos’s experience
Vinicius Machado
Innovation Director
Machado leads technical delivery. His experience covers enterprise data, machine learning and AI, with certifications across Google Cloud, Microsoft Azure and AWS.
View Machado’s experienceUseful answers
Before we talk
Who is this service for?
Medium and large UK businesses that want to make better use of their data. We start by understanding your goals, the data you have and what is worth building.
Do we need clean data before we start?
No. Part of the assessment is understanding what data exists, its quality and what needs to be brought together. We explain what is feasible before agreeing the build.
What do you actually deliver?
Depending on the project, this can include shared data storage, machine learning models, dashboards, pricing or recommendation tools, and connections to your marketing and sales systems. The proposal defines your deliverables.
How much does a project cost?
The first discovery call is free. The assessment is usually paid, and its fee may be credited against the build. Project and support costs depend on the work and are agreed in a proposal.
Can you keep supporting it after launch?
Yes. We offer ongoing support and improvements.
Do we have to subscribe to the OS?
No. These are standalone professional services.
What could your data
help you do better?
Start with a free discovery conversation about your business.